The use of internet marketing as an essential tool in product building has proved to be very successful so far. Sales reports from products ranging from male enhancements to furniture showed an upward trend since their manufacturers took advantage of SEO search engine optimization. But like most trends, SEO strategies also evolve and hopefully, such evolution is for the better. So as the year starts, let’s take a look at SEO predictions for 2012 to help you prepare your future marketing campaigns.
1. Every search engine follows a set of criteria used in determining page rank. For the longest time, Google has been the number one search engine. Google makes up about 65.3% of all Internet traffic as of October 2011. Hence, it is just common sense that a majority of websites bank their SEO Search Engine Optimization techniques on Google’s Panda Algorithm.
Google determines page rank based on the relevancy content displayed for every keyword entered; and how fast the list of possible answers is shown. Periodic Panda updates affect about 12% of all search results so it is of dire importance to always be aware of when updates are going to take place and what their effects would be.
Several search engines follow Google’s footsteps and in 2012, another search engine is likely to enter the big four â€" the DuckDuckGo. DuckDuckGo capitalizes on the principle of “search is all about answers.” This means that if you want your site to be extremely visible for your chosen niche, you also need to take into consideration not just Google’s algorithm but also that of the other three major search engines names like AOL, Ask, and DuckDuckGo.
2. Another SEO search engine optimization strategy for 2012 is to invest your resources on image search. Text content is no longer all king. You also have to complement your text with matching images that are keyword-rich and appropriate for your niche. For this year, it is expected that Google will soon revamp its image search tracking to match the needs of the image-hungry Internet users.
3. If you’ve been focusing too much on internet marketing, 2012 will be the best time to get started on mobile SEO search engine optimization. Statistics show that about 40% of all US mobile users have smartphones. Both Apple and Google will implement new technology to make sure that they tap into this huge potential market of mobile marketing.
4. There’s also the implementation of the AuthorRank criteria in determining page reputation. Google has been actively building an identity platform to promote authorship as an internal influence metric. This is one Google update that will have a deep impact on all search updates.
5. The last SEO search engine optimization prediction for 2012 involves the wide adaptation of HTML5. Sure, this has been around last year but has not been fully optimized. Web programmers continue to choose Flash or HTML4 over HTML5 but that's going to change next year as there will be an expected revamp of site and browser experience. Adoption and browser compatibility will focus on tags to understand and analyze web pages; and HTML5 offers the best tool for tagging.
Clearly, SEO search engine optimization will have new principles in place especially in terms of images, web programming, and design as well as reputation metric. So if you intend to stay on top of your competition in 2012, take the above predictions seriously.
Author Resource:-
Using website optimization in or Otimização de Site in Portuguese, 2012 could be the key to unlocking an entirely new customer base. If you are in Brazil and still looking for information about SEO and your business online, check out this website: Otimização de Sites, professionals you can rely on to improve your presence on the web.
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