Following in the footsteps of many other banks, whether regional or multinational, BNZ has developed a mobile banking application, accessible from multiple platforms, and in short order has seen the application rise to the top of the financial app downloads, creating a great deal of positive feedback and satisfied customers.
Such an outpouring of support is rather unusual for what is essentially an efficiency tool, but such is the demand consumers have for convenience that a relatively simple application for mobile banking privileges would have led to such success and happy customers. BNZ is certainly not the first bank to pursue this route, but strangely enough there are still banks that offer no support for such programs, and recommend their users avoid using third-party programs, which is quite a short-sighted reaction to what is quite clearly an inevitable market transition to mobile communications.
Mobile apps such as those of BNZ offer a number of advantages to both consumers and banks alike, and the developers should pursue these routes with the understanding that these advantages, while not necessarily huge, are nonetheless very much in demand, and can offer mutual benefits.
Firstly, mobile banking is faster, for several reasons. It is faster for the consumer, who needs only to click a single button to launch the application, rather than navigating to the site by typing in the web address. This is not an onerous task of extraordinary difficulty, but we allk now that in this day and age convenience will be a very big deal to consumers.
Furthermore, mobile apps can be faster than a full webpage, as the app need not transfer graphical data or other user interface information back and forth between the bank and its customer; the format is stored on the phone itself, and this speeds up data transfer times. This, of course, is admittedly minimal, and many websites include mobile versions of themselves for access by their mobile customers. However, even the slightest bit of speed discrepancies has been found to cause consumers to skip the task altogether. And of course these are mobile customers, whose desire for convenience is even greater.
Mobile apps can even give a security advantage, even though the category is often viewed as inherently insecure due to potential theft; while this is certainly a problem, it is nothing a password can’t take care of, and furthermore, mobile devices are generally less susceptible to malicious software than desktop or laptop computers. This stems partially from the sheer number of spyware programs, viruses and other software found on traditional computers, but also from the closed nature of certain mobile communication systems such as the iPhone and other iOS devices. With a human necessary to approve all applications, the programs are far less likely to include, for example, keylogging software. While Android does not have this particular advantage, the situation as it stands still favors the mobile devices, simply due to lower viral volume.
So given the advantages of user convenience, very minor bandwidth savings (which add up over millions of users), and potential security advantage of mobile communications, BNZ has made a good strategic move in its shift to mobile banking support, and, as the customers have quite vocally declared, it would be a good idea for other banks to get on board as well.
![[Valid RSS feed]](http://www.world-class-articles.com/images/icon_Rss.png "XML Feed For RSS"){kind=icon}
Category Rss Feed
Print This Article
Add To Favorites
